Our Mission
The Media Alliance's mission is to identify significant public issues and stimulate action on those issues through communications programs that make a measurable difference in society.
To that end, The Media Alliance marshals volunteer talent from the production, advertising, entertainment and communications industries, the facilities of the media, including advertising and editorial space, and the resources of the international, business and non-profit communities to create awareness, foster understanding and motivate action that results in behavior change.
Multi-Sector Partnerships
The Media Alliance recognizes the important role that the media, advertising and related industries play in informing and influencing audiences, changing behavior and combating social challenges.
The Media Alliance convenes multiple sectors including broadcast (terrestrial, cable and satellite), print and online media, advertising agencies, production houses, media service companies, public relations firms, foundations and charitable institutions, and international and non-governmental organizations to improve the quality, quantity and effectiveness of public service advertising and social awareness campaigns.
Media Industry Partners
The Media Alliance leverages the in-kind contribution of distribution systems, advertising and editorial space for pro-social messaging from its partner media organizations and media service companies. These include:
| International and regional television channels |
| National terrestrial television and radio broadcasters |
| National cable and DTH service providers |
| Print media |
| Online and social media |
| Cinema and inflight entertainment |
| Outdoor advertising media |
Advertising, PR and Creative Agencies
The Media Alliance leverages the in-kind contribution of creative design and campaign content creation from advertising agencies, production houses and public relations companies.
Funding Organizations
The Media Alliance seeks organizational, project and campaign funding from multi-lateral institutions, as well as from foundations and charitable organizations. Such organizations also participate in the identification of issues, and may supply the expertise and messaging to be included in awareness campaigns.
Corporate Sponsors
Private sector companies with strong corporate social responsibility (CSR) initiatives are invited to participate in The Media Alliance as a source of funding and campaign topics, and in rounding off the balance in truly multi-sector partnerships.
Governance
The Media Alliance is incorporated in Singapore as a non-profit company and is governed by a Board of Directors comprising its Chairman, Managing Director and two independent directors. Its executive staff work from offices in Singapore, Bangkok and Manila.
