BOARD OF DIRECTORS

DAVID ASTLEY - Executive Chairman

David was the Secretary-General of the Asia-Pacific Broadcasting Union (ABU) prior to joining The Media Alliance - a position that he held from July 2002 to April 2010. David started his career as a print media journalist in the UK and moved into the electronic media whilst working in Australia where he managed several regional television and radio networks, including six years as Managing Director of two listed media companies. In 1997 he moved to Asia where he worked in management services and business development in the pay-TV sector, before joining the ABU which provided exposure to the government and public broadcasting sectors. David has overseen media development projects throughout the Asia-Pacific region, and is a regular speaker at global conferences on the role of media in improving quality of life in developing countries through social awareness and behavior change campaigns. He holds a Master of Business Administration degree from the University of New England, NSW, Australia.

CRAIG HOBBS - CEO and Managing Director

Craig has spent the whole of his professional career in media industries, first working as a journalist in Thailand and then as an account manager for a major US media monitoring company. In 1997 Craig joined the media relations team at the World Bank Group headquarters in Washington DC where he worked on the development of co-production campaigns on pro-social issues such as HIV/AIDS and climate change with media outlets including CNN International, MTV International and National Geographic, and with multi-lateral and UN agencies. In 2002 he joined the Cable & Satellite Broadcasting Association of Asia (CASBAA) in Hong Kong as Commercial Director, and then the Asia-Pacific Broadcasting Union in Kuala Lumpur as International Relations Manager, before founding Asia Media Monitors which was later acquired by the Australian-based Media Monitors group. He holds a Bachelor of Business Administration from the University of Louisiana in the US and a Masters Degree with Distinction in International Mass Media and Communication from the University of Leeds in the UK.

CHUA FOO YONG - Director

Foo Yong is a media industry veteran - a former CEO of MediaCorp TV and one of Singapore’s most experienced broadcasting personalities. She started her career as a producer/presenter for news, current affairs and entertainment programming, and rose through the ranks of Singapore's top media company to senior management positions in both radio and television, and headed up MediaCorp's business development initiatives in Greater China. In 2008, Foo Yong became the Managing Director of the Singapore Media Academy (SMA). Under her leadership, Singapore’s first and largest media training centre with state-of-the-art facilities was launched. Today, she is a board member of Singapore's Council for Third Age and Centre for Enabled Living. Foo Yong is an advocate of corporate social responsibility (CSR) in the Asian media industry with a particular interest in promoting awareness of ageing issues in Singapore and sharing experiences and best practices with other countries in the Asia-Pacific region.