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Conferences & Seminars

The Media Alliance has partnered with a number of UN agencies, development agencies and foundations to organize workshops for conferences and seminars to review and promote the role of media and creative industries in raising public awareness of development issues and achieving behavior change. These have included:

  • A Workshop on “Educating Audiences in Creating Demand for Sustainable Consumption and Production: The Role and Responsibility of the Media, Entertainment and Creative Industries” at the Asia-Europe Foundation’s ENVForum in Munich, Germany, on 3 September 2010, which was organized jointly by The Media Alliance, Sida/SENSA, ASEF and Deutsche Welle; and

  • A Roundtable on “Climate Change Action in Asia and Europe: Everyone’s Business”, a side event to the COP 16 UN Global Climate Change Conference in Cancun, Mexico, on 5 December 2010, which was organized jointly by The Media Alliance, the Asian Development Bank, Sida/SENSA and Microsoft Corporation.

  • A seminar organised by the UNEP’s Regional Climate Change Adaptation Knowledge Platform for Asia (AKP) and the Asia Pacific Adaptation Network (APAN) in partnership with The Media Alliance and the Swedish Environment Secretariat for Asia (SENSA) which was the fifth in a series on public awareness, behavior change and calls to action for sustainable consumption and production. Titled ‘The Role and Responsibility of the Media, Entertainment and Creative Industries in Adapting to Climate Change’, the seminar was held in Bangkok, Thailand on 27 April 2011 and explored how partnerships with international development and donor agencies, as well as private sector companies, can affect issues such as climate change by encouraging mass awareness of green consumption. It also examined ways to enhance communication and strengthen the capacity of civil society organizations and the mass media to influence environmental governance in south-east Asia. The seminar included a panel of professionals who demonstrated the use of media relationships and tools for advocacy, awareness and behavior change in accomplishing sustainable development.