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CORPORATE SPONSORS
DISCOVERY NETWORKS ASIA-PACIFIC PTE LTD

Discovery Channel was launched in Asia in 1994 and remains the flagship channel in Discovery Networks Asia-Pacific’s portfolio of seven entertainment brands, providing 24 hours of high quality documentaries that offer viewers universal insights into the inner workings of the real world we live in. Discovery Channel offers viewers an engaging line-up of high-quality non-fiction entertainment from blue-chip nature, science and technology, to cultural and topical documentaries. First launched in 1985, Discovery Channel now reaches more than 166 million subscribers in the Asia-Pacific. Discovery Channel was named ‘Cable & Satellite Channel of the Year’ at the 2009 Asian Television Awards.

Discovery Channel is the No. 1 international channel in Asia-Pacific, reaching 115 million viewers every month (4Q09 Peoplemeter, all Pay TV viewers, 9 markets: Australia, China (programming blocks), Hong Kong, India, Japan, Malaysia, Philippines, Singapore, Taiwan). Discovery Channel has been the No 1 channel among Asian affluents for 11 consecutive years (PAX 1998 to 2008, all respondents, past 7 days viewership, 10 markets).

TURNER BROADCASTING SYSTEM ASIA PACIFIC INC

Turner Broadcasting System Asia Pacific, Inc. (TBSAP) creates and programs award-winning branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the Asia Pacific region and beyond. A leader in the Asian television and media business, TBSAP offers news, children’s and entertainment networks across the region, with a total of 24 channels in nine languages reaching hundreds of millions of viewers in no less than 23 countries. TBSAP’s entertainment and news brands include CNN International, CNNj (Japan), HLN, Cartoon Network, Boomerang, Pogo, TCM, MondoTV, Tabi Channel, WB, truTV and QTV.

A key element of CNN's ongoing coverage has been its focus on the CNN Freedom Project. As a network, CNN has joined the fight to end modern-day slavery by shining a spotlight on the horrors, amplifying the voices of the victims, highlighting success stories and helping unravel the complicated tangle of criminal enterprises trading in human life. For more on how to support this initiative, go to www.cnn.com/freedom



CORPORATE PARTNERSHIPS

The Media Alliance achieves its objectives through partnerships formed between companies and organisations from four sectors:

1. Media companies that donate media space, airtime or 'inventory' for pro-social messaging through public service advertisements (PSAs), documentaries and entertainment programs, and editorial content.

2. Advertising, PR and creative agencies who contribute in-kind creative and production services to ensure that campaigns are effective and of the highest professional quality.

3. International development agencies, foundations and other donor organisations that help to identify the issues for campaigns and provide funding for those campaign costs that are not covered by in-kind contributions (e.g. pre- and post-campaign research).

4. Private sector corporations that provide sponsorship to The Media Alliance, to help cover management and administrative costs, as part of their corporate social responsibility (CSR) initiatives.