CORPORATE SPONSORSHIP

The Media Alliance achieves its objectives through partnerships formed between companies and organizations from four sectors:

1. Media companies that donate media space, airtime or 'inventory' for pro-social messaging through public service advertisements (PSAs), documentaries and entertainment programs, and editorial content.

2. Advertising, PR and creative agencies who contribute in-kind creative and production services to ensure that campaigns are effective and of the highest professional quality.

3. International development agencies, foundations and other donor organisations that help to identify the issues for campaigns and provide funding for those campaign costs that are not covered by in-kind contributions (e.g. pre - and post-campaign research).

4. Private sector corporations that provide sponsorship to The Media Alliance, to help cover management and administrative costs, as part of their corporate social responsibility (CSR) initiatives.

The Media Alliance secured sufficient support through its start-up phase in 2010 from organisations in the first three categories to commence work on its first public awareness campaigns in 2011. This activity is underway. Currently additional financial support is being solicited from private sector corporations to cover overheads not included in project funding budget, and to enable The Media Alliance to build capacity to initiate additional campaigns.

Whilst some donor organizations providing project funding may permit a small proportion of that funding to be utilized for administrative costs, these contributions generally relate to expenditure on individual campaigns and are insufficient to cover all overhead costs. Therefore The Media Alliance relies on the generosity of corporations with CSR programs to make up the shortfall in operating costs.

SPONSORSHIP CATEGORIES

These types of contributions are recognized as sponsorship payments, for which The Media Alliance has created nine categories of sponsor. Each category receives certain benefits in terms of publicity and recognition on The Media Alliance website and marketing collateral. The categories are:

Leadership Circle	(US$50,000 p.a. – or more)
Benefactors	($40,000 - $49,999)
Platinum Sponsor	($30,000 - $39,999)
Diamond Sponsor	($20,000 - $29,999)
Gold Sponsor	($10,000 - $19,999)
Silver Sponsor	($5,000 - $9,999)
Bronze Sponsor	($1,000 - $4,999)
Friends	($500 - $999)

LEADERSHIP CIRCLE

This category of sponsors comprises those corporations and other organizations that provide the highest levels of organizational funding support to the Media Alliance (US$50,000 or more per year). The Leadership Circle will elect up to six (6) representatives to the Board of Directors to provide additional governance and high level commercial expertise and advice to The Media Alliance to assist in the management of its business affairs. Each organization in the Leadership Circle may nominate one representative to be eligible for appointment to the Board of Directors. If less than six nominations are available from the Leadership Circle, the Board of Directors may call for nominations from the next category of donors - the Benefactors - to fill any vacant seats.