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TNC – Mystery Photo Australia Facebook Campaign
 

Opportunity

 

To engage Facebook followers on two related post – first post asks people to guess what / where they think the photo is, and follow-up post shows the full image and gives correct answer.

 

Reach

 

Successful awareness campaign – we are reaching more than 3x our average reach / post with these campaigns (average of 1,000+ people)

 

Engagement

 

Successful engagement campaign – we are reaching more than 2x our average engagement / post with these campaigns (average of 150+ engaged users)

 

Amy Hirst, Marketing Manager, Australia Program